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Alexis Walsh
On
Format

Get started on one of our top-rated themes
for fashion professionals.

Upload your images into one of our award-winning templates for instant impact.

Join the Format community of leading international fashion professionals.

Format gives you all of the insider know-how to succeed with your creative business. Videos, tutorials, and more help you learn from leading professionals in your field.

Watch: Strategies for Fashion Portfolio

Fashion Tips & Tricks

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Curate your work for clients to buy.

Sell your work and services to the world commission free with the Format Store. Integrated with PayPal for easy, global transactions.

Add custom fonts from Adobe and Google.

Keep your style and branding consistent across all platforms by adding your custom fonts from Google and Adobe into the Format design editor. Now available on Pro and Pro Plus plans

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fashion portfolio SEO

Boost your online presence.

Easy-to-use SEO tools allow you to customize your search engine results in minutes.

Connect your social media accounts to grow your reach.

Format offers tools to connect your social media accounts including a live Instagram feed embed.

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90+ professionally-designed templates. Thousands of design variations. No coding required.

Format meets our members where they are at.

FOR BEGINNER

You can add your images and go with one of our professionally designed templates.

FOR EXPERIENCED

Our design editor gives you the flexibility of thousands of design variables. Our custom page tools allow you to build your own layouts.

FOR PRO

Alter your site with custom code embeds, plugins or even add in your own code to the advanced code editor.*

Format is your all-in-one solution to share and collaborate.

Get rid of your file transfer subscription. Easily transfer up to 10GB of photos securely to clients using branded file transfers or shareable galleries. Look more professional by using the same branding as your portfolio.

fashion portfolio file transfer
fashion domain

Buy, transfer, or connect your domain.

A custom domain name is a great way to brand your website, making it easier for your clients to find you online. Format offers 3 options for domains: buy one from us, transfer your domain from your current provider to a Format account, or connect your domain from an outside provider to your website. Whichever option you choose, our team will help you get your domain connected fast.

 

Basic

Start your creative career

$ 10
$ 8 /mo
billed annually

or $12 monthly

Buy Basic
  • Website Pages

    10
  • High-Resolution Images

    70

    Showcase your best work. Experience minimum load time on maximum resolution.

  • Image Storage

    No
  • Hosted Video Minutes

    No
  • Custom Fonts

    No
  • Free Custom Domain

    No
  • Online Store (Commission Free)

    No
  • Format Marketplace Commission

    No
  • 24/7 Customer Support

    Yes

    Our Customer Experience team is here to help you every step of the way. Pro Plus & Bundle members are fast-tracked to the front of the support queue.

  • Mobile-Optimized Website

    Yes
  • Free Mobile App

    Yes
  • Lightroom Integration

    Yes
  • Copyright Protection

    Yes
  • SSL Security

    Yes
  • Powerful SEO Tools

    Yes
  • Social Integration

    Yes
  • Award-Winning Templates

    Yes
  • Email Subscriber Form

    Yes
  • Custom Code Editor

    No
  • Professional Branded Email

    $72/year

    Secure a branded email inbox for only $72 (annually).

  • Photography Business Masterclass

    1 Chapter

    Discover 5-star competitive strategies and tips on how to grow your photography business.

  • Website Build Service

    Add-on

    Launch a stunning new website with a Format Expert. This service is free for Portfolio Pro Plus & Bundle members 👀

  • Workflow professional business tools
  • CRM Light

    No
  • Client Contracts

    No
  • Gallery Password Protection

    No
  • Client Galleries

    10
  • File Transfers

    2 GB
Most Popular

Pro

Build your business

$ 17
$ 11 /mo
billed annually

or $24 monthly

Buy Pro
  • Website Pages

    Unlimited
  • High-Resolution Images

    1500

    Showcase your best work. Experience minimum load time on maximum resolution.

  • Image Storage

    100GB
  • Hosted Video Minutes

    15 Minutes
  • Custom Fonts

    Yes
  • Free Custom Domain

    Yes
  • Online Store (Commission Free)

    15 Products
  • Format Marketplace Commission

    15%
  • 24/7 Customer Support

    Yes

    Our Customer Experience team is here to help you every step of the way. Pro Plus & Bundle members are fast-tracked to the front of the support queue.

  • Mobile-Optimized Website

    Yes
  • Free Mobile App

    Yes
  • Lightroom Integration

    Yes
  • Copyright Protection

    Yes
  • SSL Security

    Yes
  • Powerful SEO Tools

    Yes
  • Social Integration

    Yes
  • Award-Winning Templates

    Yes
  • Email Subscriber Form

    Yes
  • Custom Code Editor

    Yes
  • Professional Branded Email

    $72/year

    Secure a branded email inbox for only $72 (annually).

  • Photography Business Masterclass

    1 Chapter

    Discover 5-star competitive strategies and tips on how to grow your photography business.

  • Website Build Service

    Add-on

    Launch a stunning new website with a Format Expert. This service is free for Portfolio Pro Plus & Bundle members 👀

  • Workflow professional business tools
  • Client Galleries

    50
  • File Transfers

    5 GB
  • CRM Light

    No
  • Client Contracts

    No
  • Gallery Password Protection

    No

Pro Plus

Grow your business

$ 26
$ 13 /mo
billed annually

or $36 monthly

Buy Pro Plus
  • Website Pages

    Unlimited
  • High-Resolution Images

    Unlimited

    Showcase your best work. Experience minimum load time on maximum resolution.

  • Image Storage

    1TB
  • Hosted Video Minutes

    120 Minutes
  • Custom Fonts

    Yes
  • Free Custom Domain

    Yes
  • Online Store (Commission Free)

    1000 Products
  • Format Marketplace Commission

    5%
  • 24/7 Customer Support

    Priority Support

    Our Customer Experience team is here to help you every step of the way. Pro Plus & Bundle members are fast-tracked to the front of the support queue.

  • Mobile-Optimized Website

    Yes
  • Free Mobile App

    Yes
  • Lightroom Integration

    Yes
  • Copyright Protection

    Yes
  • SSL Security

    Yes
  • Powerful SEO Tools

    Yes
  • Social Integration

    Yes
  • Award-Winning Templates

    Yes
  • Email Subscriber Form

    Yes
  • Custom Code Editor

    Yes
  • Professional Branded Email

    $72/year

    Secure a branded email inbox for only $72 (annually).

  • Photography Business Masterclass

    Full Course

    Discover 5-star competitive strategies and tips on how to grow your photography business.

  • Website Build Service

    FREE with full price annual plans only

    Launch a stunning new website with a Format Expert. This service is free for Portfolio Pro Plus & Bundle members 👀

  • Workflow professional business tools
  • Client Galleries

    250
  • File Transfers

    10 GB
  • CRM Light

    No
  • Client Contracts

    No
  • Gallery Password Protection

    No
Website Pages10UnlimitedUnlimited
High-Resolution Images

Showcase your best work. Experience minimum load time on maximum resolution.

701500Unlimited
Image Storage No 100GB1TB
Hosted Video Minutes No 15 Minutes120 Minutes
Custom Fonts No Yes Yes
Free Custom Domain No Yes Yes
Online Store (Commission Free) No 15 Products 1000 Products
Format Marketplace Commission No 15% 5%
24/7 Customer Support

Our Customer Experience team is here to help you every step of the way. Pro Plus ∓ Bundle members are fast-tracked to the front of the support queue.

Yes Yes Priority Support
Mobile-Optimized Website Yes Yes Yes
Free Mobile App Yes Yes Yes
Lightroom Integration Yes Yes Yes
Copyright Protection Yes Yes Yes
SSL Security Yes Yes Yes
Powerful SEO Tools Yes Yes Yes
Social Integration Yes Yes Yes
Award-Winning Templates Yes Yes Yes
Email Subscriber Form Yes Yes Yes
Custom Code Editor No Yes Yes
Professional Branded Email

Secure a branded email inbox for only $72 (annually).

$72/year$72/year$72/year
Photography Business Masterclass

Discover 5-star competitive strategies and tips on how to grow your photography business.

1 Chapter1 ChapterFull Course
Website Build Service

Launch a stunning new website with a Format Expert. This service is free for Portfolio Pro Plus & Bundle members 👀

Add-onAdd-onFREE with full price annual plans only
Workflow professional business tools
Client Galleries 3 50 250
File Transfers 2 GB 5 GB 10 GB
CRM Light Yes Yes Yes
Client Contracts Yes Yes Yes
Gallery Password Protection Yes Yes Yes

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Frequently Asked Questions

You absolutely do not need to know how to code to create a professional online portfolio. Your Format site comes with intuitive tools and 24/7 help from Format Experts that make it easy to customize your site exactly the way you want. Of course, if you want to personalize your website even more, our Pro and Unlimited plans offer access to CSS and HTML editing.

Of course! If you already have a custom domain, you can connect it to your Format website. Our Customer Support team connects user domains to make the process easier. If you’re more hands-on we have support articles to get you started, and our Format Experts are available any time you need help.

All Format plans automatically include hosting so you don’t need to purchase hosting services through a third party.

Absolutely! You can get actionable feedback and help with Format Experts. Schedule a one-on-one consultation with our experienced team members to make the most of your portfolio. Format Experts can help you build and optimize a new website or review and make recommendations for your current site—advising on curation, themes and design, SEO, gallery and custom page creation, setting up and selling with your online store, and much more.

Absolutely! All our themes are optimized to be viewed across all devices and platforms: from high-res desktops to laptops and smartphones.

Yes! Ease of use is our main priority—without sacrificing unique, customizable designs that make your work shine.

We’re a one-stop shop. We have everything you need all in one place: proofing, store, blogging, and beautiful themes to showcase your work. Format also focuses on building the best product for creators like you looking to showcase their work in dynamic and impactful ways. We improve Format on a monthly basis and work hard to have an understanding of what you need in order to succeed. We care about your success. We’re also top rated by third-party reviews compared to other website builders on the market.

Absolutely! We would be sad to see you go, but we want you to find the right solution for you. You can reach out to our Customer Success team at any time if something isn’t working and we’ll do our best to solve the issue together. For a full refund, cancellations for a yearly plan must take place within the first 30 days.

A hard copy of a portfolio must be at least 20 pages long. Online portfolio websites should have as much or even more sketches and photos of designed clothing as physical folios. Aim for 20 to 30 projects for a portfolio website.

When building their portfolios, designers should include a mix of sketches and photos of sewn clothes. If you haven’t had any opportunities to work on apparel, they can also include styling work. Be sure to use examples of new work—a dated portfolio website could turn off new clients!

When requesting images from a photographer, you must have a list of the following photo sizes:

Beauty shot or headshot. A beauty shot is a model’s closeup picture with minimal makeup and styling. For editorial modeling portfolios, models are discouraged from smiling in their photos. The headshot or beauty shot is a must-have in all model portfolios and should be the first image in a printed modeling book.

Most modeling agencies are all really looking for one thing: simplicity. They want people who are authentic and real, so be sure to include images that show how you’re like on a regular day.

If an agency wants to see past works, try to include different kinds of layouts and concepts, from high fashion type shoots to commercial projects. You need to show that you’re a versatile model who can pose for almost any picture.

Lastly, steer clear of nude or suggestive photos. If an agency hinted that they wanted something of the sort, it might be best to double-check that they don’t have an exploitative agenda!

Putting your portfolio together can be overwhelming when it comes to organizing all the content. Let’s look at how you can put your website together so it feels cohesive and polished. There are several key pages your portfolio online should include, such as:

A Portfolio Page

Your portfolio page is arguably the star of the show. It acts as your visual CV and shows visitors your skills in action. Include any makeup series, looks, or projects you’re proud of on this page, as well as any creative design you may have done with makeup for a shoot or event.

Depending on the website platform you use for your website, you should be able to lay out your portfolio page using different templates or themes. Maybe you opt for a grid layout for your portfolio page, showcasing your makeup work as the main page that a site visitor will see. Or you may decide on a scrolling layout, where your best looks appear in a tidy row or stacked on top of one another.

An About Me Page

Your website isn’t just about sharing your amazing makeup looks. It’s also a place where you can share your backstory with visitors, including who you are and why you are so passionate about this particular field. On your About Me page, you can note your educational background and work experience, such as degrees or certificates you’ve earned.Some portfolio websites will also include an artist statement, which highlights how you approach your work and why you are passionate about what you do.

A Contact Page

Your online portfolio is also a great way for you to reach out and offer to connect with potential clients or collaborators. Create a Contact Page with a contact form that is short and easy to fill out, inviting connection and collaboration with visitors to your online portfolio. You can also include your email address to make networking that much easier.

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*The Advanced Editor is intended for users comfortable modifying and debugging CSS and HTML.
Once applied, changes made to the templates in this section may result in a broken site. If you encounter problems you will need to revert your theme template. We do not provide technical support for changes made through the Advanced Editor.

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